Every year, the Super Bowl, the biggest event in American football, notorious for its high viewership, attracts chart-topping amounts of attention. Even non-football-fans from countries around the world tune in to catch a glimpse of the action. But what are all these international viewers really tuning…
As we close 2017 and begin looking forward to 2018, Relaxnews looks back on the trends and concepts that have been useful to our clients “brand journalism” strategies in the past year and uses those insights to look forward into 2018’s evolving content landscape. As the…
Today, Friday, December 1, Relaxnews inaugurated the first “Brand Journalism Summit” conference. Relaxnews had the pleasure of sharing expertise from a wide variety of experts from brands (Paris Aéroports, Compte Nickel, Villa Numeris), agencies (Publicis Groupe), start-ups (Flint, Syllabs), and the media (AFP, Les Echos,…
Dear Andrew Essex, Your book, The End of Advertising , was on our summer reading list and we’ve been talking about it since. The title was perfectly provocative and the book rational. Yet, while Heroin and Aspirin make for a good story on artifice versus authenticity,…
Relaxnews has made news its business for roughly the past 20 years. Our experience as a media source and news agency has transformed over time, and our services are increasingly employed by brands, either for content marketing or brand journalism. This past year, we’ve noted…
Some sources say that content marketing and brand journalism are interchangeable terms, synonymous with other terms like “brand storytelling” or “inbound marketing,” but that’s not quite true. In the same way that the lead journalists of Süddeutsche Zeitung, Bastian Obermayer and Frederik Obermaier, who recently…
Funny story, our new client Sylvia Powell, Managing Director of Kempstone Media in London, recently shared that she had learned about Relaxnews from an article written by NewsCred. After talking with Powell, we saw the real-life benefits of our freemium subscription model; for an affordable price,…
Technology continues to change the way we interact with and experience the world, and the pace of innovation is so rapid that it can be hard to keep up. At Relaxnews, we’re interested in connecting tech trends to our work on content creation and we…
Today, more than ever before, companies must adopt new business models that are adapted to consumer trends. Consumer buying trends have shifted from a purchase model to a rental model. Since Relaxnews recently launched a new platform, my editorializer, along with an updated, subscription-based payment…
Here’s why potential customers can’t hear you Brand journalism, by definition, is the application of journalism to a brand communication strategy. It demands consistent production and publication of content of journalistic quality that is related to the brand story. Content should be relevant, fact-checked, well-written,…
